Distribution of healthcare psychographic segments among Gen Zs in the U.S. in 2023

Published by
Preeti Vankar,
Dec 4, 2024

In 2023, Doctor Dodger was the psychographic segment that 28 percent of Gen Zs surveyed in the U.S. identified with. Healthcare consumers who fall under the Doctor Dodgers segment avoid engaging with doctors as they experience healthcare to be too stressful, expensive, and time-consuming.

Distribution of Gen Zs in the U.S. who identify with selected psychographic segments when engaging with healthcare as of 2023

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Release date

May 2024

Region

United States

Survey time period

November to December 2023

Number of respondents

4,380 respondents

Special properties

Respondents who had switched to a new healthcare organization

Supplementary notes

Original question: “Which benefits listed below explain why you would prefer to use a healthcare system instead of an independent facility for healthcare services?”

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