Nordics: YouTube users 2025, by gender

Published by Laura Ceci, Mar 20, 2025

The social video platform YouTube was as popular with male users in Sweden, Norway, Denmark, and Finland as it was with female users. Denmark had an equal ratio of men and women from the region accessing YouTube.

Distribution of YouTube users in the Nordics as of February 2025, by gender

CharacteristicFemaleMale
Sweden 48.9% 51.1%
Norway 49.1% 50.9%
Denmark 50% 50%
Iceland 47.8% 52.2%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Share of users48.9%48.9%49.1%49.1%50%50%47.8%47.8%51.1%51.1%50.9%50.9%50%50%52.2%52.2%FemaleMaleSwedenNorwayDenmarkIceland
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%110%

© Statista 2025
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Release date

February 2025

Region

Denmark, Iceland, Norway, Sweden

Survey time period

February 2025

Special properties

based on potential advertising reach

Supplementary notes

Separate information for each country can be found in the following links:

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Statistics on " Online video in the Nordics "

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Overview

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Video in Denmark

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Video in Finland

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Online video usage in the NordicsNetflix in EuropeNetflix in SwedenDisney PlusYouTube
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