In 2024, over 80 percent of consumers in France, Germany, Ireland, Italy, and Turkey were planning to make purchases during Black Friday. The percentage was higher for Italy, at 86 percent.
Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (November 20, 2024). Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
PwC. "Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country." Chart. November 20, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
PwC. (2024). Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
PwC. "Share of Consumers in Europe Who Were Likely to Purchase Something during Black Friday in 2024, by Country." Statista, Statista Inc., 20 Nov 2024, https://www.statista.com/statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
PwC, Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country Statista, https://www.statista.com/statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/ (last visited December 04, 2024)
Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country [Graph], PwC, November 20, 2024. [Online]. Available: https://www.statista.com/statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
