According to a 2024 survey on Black Friday, about 85 percent of consumers in Germany stated that they buy more for their friends and family than for themselves. A similar share of shoppers in France stated the same.
Share of consumers who make purchases on Black Friday for family and friends rather than for themselves in selected countries in 2024
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PwC. (November 21, 2024). Share of consumers who make purchases on Black Friday for family and friends rather than for themselves in selected countries in 2024 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1537672/gifting-habits-during-black-friday-in-selected-countries/
PwC. "Share of consumers who make purchases on Black Friday for family and friends rather than for themselves in selected countries in 2024." Chart. November 21, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1537672/gifting-habits-during-black-friday-in-selected-countries/
PwC. (2024). Share of consumers who make purchases on Black Friday for family and friends rather than for themselves in selected countries in 2024. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1537672/gifting-habits-during-black-friday-in-selected-countries/
PwC. "Share of Consumers Who Make Purchases on Black Friday for Family and Friends Rather than for Themselves in Selected Countries in 2024." Statista, Statista Inc., 21 Nov 2024, https://www.statista.com/statistics/1537672/gifting-habits-during-black-friday-in-selected-countries/
PwC, Share of consumers who make purchases on Black Friday for family and friends rather than for themselves in selected countries in 2024 Statista, https://www.statista.com/statistics/1537672/gifting-habits-during-black-friday-in-selected-countries/ (last visited December 04, 2024)
Share of consumers who make purchases on Black Friday for family and friends rather than for themselves in selected countries in 2024 [Graph], PwC, November 21, 2024. [Online]. Available: https://www.statista.com/statistics/1537672/gifting-habits-during-black-friday-in-selected-countries/
