In 2023, Amazon was the major performing e-commerce brand with a net buzz score of over 63 during the Diwali season in India. Flipkart and Myntra followed with a score of 52.5 and 35.5, respectively.
Leading e-commerce brands for Diwali shopping in India in November 2023
Survey question: "Over the past two weeks, which of the following brands have your heard something positive or negative about (whether in the news, through advertising, or talking to friends and family)?
Brand ranking is based on Net buzz score ranging from -100 to +100.
Net buzz ranking determines the brand's positive buzz score minus the negative buzz score for November 2023.
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YouGov. (October 16, 2024). Leading e-commerce brands for Diwali shopping in India in November 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1537639/india-major-e-commerce-brands-for-diwali-2023/
YouGov. "Leading e-commerce brands for Diwali shopping in India in November 2023." Chart. October 16, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1537639/india-major-e-commerce-brands-for-diwali-2023/
YouGov. (2024). Leading e-commerce brands for Diwali shopping in India in November 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1537639/india-major-e-commerce-brands-for-diwali-2023/
YouGov. "Leading E-commerce Brands for Diwali Shopping in India in November 2023." Statista, Statista Inc., 16 Oct 2024, https://www.statista.com/statistics/1537639/india-major-e-commerce-brands-for-diwali-2023/
YouGov, Leading e-commerce brands for Diwali shopping in India in November 2023 Statista, https://www.statista.com/statistics/1537639/india-major-e-commerce-brands-for-diwali-2023/ (last visited December 19, 2024)
Leading e-commerce brands for Diwali shopping in India in November 2023 [Graph], YouGov, October 16, 2024. [Online]. Available: https://www.statista.com/statistics/1537639/india-major-e-commerce-brands-for-diwali-2023/
