According to a survey conducted in Southeast Asia from June to August 2024, around 58 percent of respondents reported having purchased beauty items due to recommendations from an influencer or celebrity. In comparison, around 13 percent of respondents said they had purchased products in the travel category based on an influencer or celebrity's recommendation.
Leading product categories purchased due to influencer or celebrity recommendations among consumers in Southeast Asia as of August 2024
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Cube Asia _Cube Insights Pte. (October 15, 2024). Leading product categories purchased due to influencer or celebrity recommendations among consumers in Southeast Asia as of August 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1537636/sea-top-products-purchased-due-to-influencer-marketing/
Cube Asia _Cube Insights Pte. "Leading product categories purchased due to influencer or celebrity recommendations among consumers in Southeast Asia as of August 2024." Chart. October 15, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1537636/sea-top-products-purchased-due-to-influencer-marketing/
Cube Asia _Cube Insights Pte. (2024). Leading product categories purchased due to influencer or celebrity recommendations among consumers in Southeast Asia as of August 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1537636/sea-top-products-purchased-due-to-influencer-marketing/
Cube Asia _Cube Insights Pte. "Leading Product Categories Purchased Due to Influencer or Celebrity Recommendations among Consumers in Southeast Asia as of August 2024." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1537636/sea-top-products-purchased-due-to-influencer-marketing/
Cube Asia _Cube Insights Pte, Leading product categories purchased due to influencer or celebrity recommendations among consumers in Southeast Asia as of August 2024 Statista, https://www.statista.com/statistics/1537636/sea-top-products-purchased-due-to-influencer-marketing/ (last visited December 19, 2024)
Leading product categories purchased due to influencer or celebrity recommendations among consumers in Southeast Asia as of August 2024 [Graph], Cube Asia _Cube Insights Pte, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1537636/sea-top-products-purchased-due-to-influencer-marketing/
