As of 2023, food and groceries accounted for the highest share of 13 percent during Diwali expenses in India. Textile and garmets followed closely with a share of 12 percent. Furthermore, the GMV for festive sales is estimated to reach one trillion in 2024.
Distribution of Diwali spending in India in 2023, by category
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Marketing Brew. (October 26, 2024). Distribution of Diwali spending in India in 2023, by category [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1537624/india-diwali-expenditure-share-by-category/
Marketing Brew. "Distribution of Diwali spending in India in 2023, by category." Chart. October 26, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1537624/india-diwali-expenditure-share-by-category/
Marketing Brew. (2024). Distribution of Diwali spending in India in 2023, by category. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1537624/india-diwali-expenditure-share-by-category/
Marketing Brew. "Distribution of Diwali Spending in India in 2023, by Category." Statista, Statista Inc., 26 Oct 2024, https://www.statista.com/statistics/1537624/india-diwali-expenditure-share-by-category/
Marketing Brew, Distribution of Diwali spending in India in 2023, by category Statista, https://www.statista.com/statistics/1537624/india-diwali-expenditure-share-by-category/ (last visited December 19, 2024)
Distribution of Diwali spending in India in 2023, by category [Graph], Marketing Brew, October 26, 2024. [Online]. Available: https://www.statista.com/statistics/1537624/india-diwali-expenditure-share-by-category/
