In 2024, the gross merchandise value during the festive sales was estimated to be over 996 billion Indian rupees. A gradual increase in the GMV of festive sales is seen since 2014. Electronics and jewelry are the major categories contributing to the sales spike during the festive season.
Gross merchandise value (GMV) of festive sales in India from 2014 to 2022, with estimates for 2024
(in bilion Indian rupees)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marketing Brew. (October 26, 2024). Gross merchandise value (GMV) of festive sales in India from 2014 to 2022, with estimates for 2024 (in bilion Indian rupees) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1537618/india-festive-sales-gmv/
Marketing Brew. "Gross merchandise value (GMV) of festive sales in India from 2014 to 2022, with estimates for 2024 (in bilion Indian rupees)." Chart. October 26, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1537618/india-festive-sales-gmv/
Marketing Brew. (2024). Gross merchandise value (GMV) of festive sales in India from 2014 to 2022, with estimates for 2024 (in bilion Indian rupees). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1537618/india-festive-sales-gmv/
Marketing Brew. "Gross Merchandise Value (Gmv) of Festive Sales in India from 2014 to 2022, with Estimates for 2024 (in Bilion Indian Rupees)." Statista, Statista Inc., 26 Oct 2024, https://www.statista.com/statistics/1537618/india-festive-sales-gmv/
Marketing Brew, Gross merchandise value (GMV) of festive sales in India from 2014 to 2022, with estimates for 2024 (in bilion Indian rupees) Statista, https://www.statista.com/statistics/1537618/india-festive-sales-gmv/ (last visited December 19, 2024)
Gross merchandise value (GMV) of festive sales in India from 2014 to 2022, with estimates for 2024 (in bilion Indian rupees) [Graph], Marketing Brew, October 26, 2024. [Online]. Available: https://www.statista.com/statistics/1537618/india-festive-sales-gmv/