According to the results of a survey conducted in 2024, among Italian consumers about 80 percent of respondents said that one of their main reasons for making purchases on Black Friday was to find discounted items. Around 40 percent indicated purchasing Christmas gifts at a discounted price.
Leading reasons to shop during Black Friday in Italy in 2024
Characteristic
Share of respondents
Finding discounted items
80%
Buying products that normally I would not
50%
Stocking up on products that I buy during the year
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Tech Princess. (November 12, 2024). Leading reasons to shop during Black Friday in Italy in 2024 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1537597/reasons-to-shop-during-black-friday-in-italy/
Tech Princess. "Leading reasons to shop during Black Friday in Italy in 2024." Chart. November 12, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1537597/reasons-to-shop-during-black-friday-in-italy/
Tech Princess. (2024). Leading reasons to shop during Black Friday in Italy in 2024. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1537597/reasons-to-shop-during-black-friday-in-italy/
Tech Princess. "Leading Reasons to Shop during Black Friday in Italy in 2024." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/statistics/1537597/reasons-to-shop-during-black-friday-in-italy/
Tech Princess, Leading reasons to shop during Black Friday in Italy in 2024 Statista, https://www.statista.com/statistics/1537597/reasons-to-shop-during-black-friday-in-italy/ (last visited December 04, 2024)
Leading reasons to shop during Black Friday in Italy in 2024 [Graph], Tech Princess, November 12, 2024. [Online]. Available: https://www.statista.com/statistics/1537597/reasons-to-shop-during-black-friday-in-italy/
