Reasons social media users consume influencer content SEA August 2024

Published by Statista Research Department, Nov 22, 2024

According to a survey conducted in Southeast Asia from June to August 2024, more than three-quarters of respondents engaged with influencer content for entertainment purposes. Additionally, more than half of the respondents in the region cited seeking purchase inspiration as a reason for engaging with influencer content.                                                                                                                             

Reasons for consuming influencer content among social media users in Southeast Asia as of August 2024

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Release date

October 2024

Region

Asia

Survey time period

June to August 2024

Number of respondents

2,400 respondents

Age group

18-77 years

Special properties

the survey was conducted in Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines with 400 respondents from each country.

Method of interview

Online survey

Supplementary notes

Original question: "Why do you consume content from influencers?"

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Overview

4

Benchmarks

4

Usage

8

Facebook

8

Other major platforms

7

Marketing

6

Influencers

6

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Topics

Influencer marketing in the United Kingdom (UK)Advertising in the UKInfluencer marketing in EuropeDigital marketing in the UKInfluencer marketing in France
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