Preference of having live streaming programming worldwide 2024, by country

Published by
Julia Stoll,
Dec 3, 2024

According to a 2024 survey, over half of respondents globally preferred live programming, such as sporting events or concerts, to be available on video streaming services. Consumers in China, in particular, would like to watch this kind of content on streaming platforms, while only 35 percent of Dutch respondents showed in interest in live streaming content.

Share of viewers preferring on having live content on streaming platforms worldwide as of May 2024, by country

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Release date

October 2024

Region

Worldwide

Survey time period

April to May 2024

Number of respondents

12,163 respondents

Method of interview

Online survey

Supplementary notes

Original question: “When it comes to streaming content, to what extent do you agree with the statements below? I would like live content (e.g. games of my favorite sports team, concerts) to be available on streaming platforms”.

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