Main reasons for in-store shopping during Black Friday in Italy 2024

Published by
D. Petruzzi,
Nov 25, 2024

In 2024, the main reason to shop in-store during Black Friday according to consumers in Italy was to be able to quickly complete the purchase. Around 16 percent also indicated the possibility to test and try products in person.

Main reasons to shop in-store during Black Friday according to consumers in Italy in 2024

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Sources

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Release date

November 2024

Region

Italy

Survey time period

2024

Number of respondents

1,000*

Age group

18 years and older

Supplementary notes

The source does not speciify the exact type of survey and the dates of survey.

*Total number of surveyed participants in Italy.

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