Leading sales channels among consumers during Black Friday in Italy 2024

Published by
D. Petruzzi,
Nov 26, 2024

During Black Friday 2024, over half of Italian consumers planned to do most of their shopping online. Only around 34 percent indicated that they would prefer to shop in-store.

Sales channels Italian consumers planned to use on Black Friday in 2024

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Sources

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Release date

November 2024

Region

Italy

Survey time period

2024

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

The source does not speciify the exact type of survey and the dates of survey.

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