According to a survey conducted among Australian consumers in 2024, Gen Z consumers expected to spend the most across the generational cohorts during the Boxing Day and New Year sales period, spanning from December 26, 2024 to January 31, 2025, at an average of around 471 Australian dollars. Boomers had the lowest planned expenditure for the sales period, averaging at around 290 Australian dollars.
Average intended expenditure during the Boxing Day and New Year sales in Australia as of 2024
(in Australian dollars)
nationally representative sample weighted by age, gender, and location
Method of interview
Online survey
Supplementary notes
Survey question: How much do you plan to spend in total during the Boxing Day and New Year sales period (December 26, 2024 to January 31, 2025) this year?
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fifth quadrant. (November 12, 2024). Average intended expenditure during the Boxing Day and New Year sales in Australia as of 2024 (in Australian dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1537565/australia-average-planned-boxing-day-and-new-year-sales-spend-by-generation/
fifth quadrant. "Average intended expenditure during the Boxing Day and New Year sales in Australia as of 2024 (in Australian dollars)." Chart. November 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1537565/australia-average-planned-boxing-day-and-new-year-sales-spend-by-generation/
fifth quadrant. (2024). Average intended expenditure during the Boxing Day and New Year sales in Australia as of 2024 (in Australian dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1537565/australia-average-planned-boxing-day-and-new-year-sales-spend-by-generation/
fifth quadrant. "Average Intended Expenditure during The Boxing Day and New Year Sales in Australia as of 2024 (in Australian Dollars)." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/statistics/1537565/australia-average-planned-boxing-day-and-new-year-sales-spend-by-generation/
fifth quadrant, Average intended expenditure during the Boxing Day and New Year sales in Australia as of 2024 (in Australian dollars) Statista, https://www.statista.com/statistics/1537565/australia-average-planned-boxing-day-and-new-year-sales-spend-by-generation/ (last visited December 22, 2024)
Average intended expenditure during the Boxing Day and New Year sales in Australia as of 2024 (in Australian dollars) [Graph], fifth quadrant, November 12, 2024. [Online]. Available: https://www.statista.com/statistics/1537565/australia-average-planned-boxing-day-and-new-year-sales-spend-by-generation/
