According to a survey conducted in June 2024 among TikTok users in the United States, six percent of organizations and celebrities TikTok accounts followed by adults in the United States belonged to big influencers. Celebrities and other famous personalities were popular among two percent of U.S. adults among those who followed organizations and public figures on TikTok. Company officials or spokespersons had an audience of approximately two percent of the total among those who followed public figures and organizations on TikTok.
Share of organizations and public figures accounts on TikTok followed by users in the United States as of June 2024, by account type
Characteristic
Share of accounts
Mega influencers and internet celebrities
6%
Entertainers, celebrities and other pop culture personalities
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Pew Research Center. (October 7, 2024). Share of organizations and public figures accounts on TikTok followed by users in the United States as of June 2024, by account type [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1537534/us-organization-and-celebrities-tiktok-accounts-followed-by-type/
Pew Research Center. "Share of organizations and public figures accounts on TikTok followed by users in the United States as of June 2024, by account type." Chart. October 7, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1537534/us-organization-and-celebrities-tiktok-accounts-followed-by-type/
Pew Research Center. (2024). Share of organizations and public figures accounts on TikTok followed by users in the United States as of June 2024, by account type. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1537534/us-organization-and-celebrities-tiktok-accounts-followed-by-type/
Pew Research Center. "Share of Organizations and Public Figures Accounts on Tiktok Followed by Users in The United States as of June 2024, by Account Type." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1537534/us-organization-and-celebrities-tiktok-accounts-followed-by-type/
Pew Research Center, Share of organizations and public figures accounts on TikTok followed by users in the United States as of June 2024, by account type Statista, https://www.statista.com/statistics/1537534/us-organization-and-celebrities-tiktok-accounts-followed-by-type/ (last visited January 09, 2025)
Share of organizations and public figures accounts on TikTok followed by users in the United States as of June 2024, by account type [Graph], Pew Research Center, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1537534/us-organization-and-celebrities-tiktok-accounts-followed-by-type/
