The source forecast that, in 2025, traditional advertising spending worldwide would decrease by 0.4 percent, down from an estimated 2.2 percent growth rate in the previous year. Between 2026 and 2028, the increase rate was projected to remain positive, albeit limited to a maximum of two percent annually. According to the same source, total ad spend worldwide will rise almost eight percent in 2025.
Change in traditional advertising spending worldwide from 2022 to 2028
including digital media (appearing in all formats on desktop and laptop computers, mobile phones, tablets, and other online devices) and traditional media (with magazines, newspapers, out-of-home, radio, and TV)
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eMarketer (@eMarketer). (June 11, 2024). Change in traditional advertising spending worldwide from 2022 to 2028 [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/1537500/traditional-ad-spend-growth-worldwide/
eMarketer (@eMarketer). "Change in traditional advertising spending worldwide from 2022 to 2028." Chart. June 11, 2024. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/1537500/traditional-ad-spend-growth-worldwide/
eMarketer (@eMarketer). (2024). Change in traditional advertising spending worldwide from 2022 to 2028. Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/1537500/traditional-ad-spend-growth-worldwide/
eMarketer (@eMarketer). "Change in Traditional Advertising Spending Worldwide from 2022 to 2028." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1537500/traditional-ad-spend-growth-worldwide/
eMarketer (@eMarketer), Change in traditional advertising spending worldwide from 2022 to 2028 Statista, https://www.statista.com/statistics/1537500/traditional-ad-spend-growth-worldwide/ (last visited January 03, 2025)
Change in traditional advertising spending worldwide from 2022 to 2028 [Graph], eMarketer (@eMarketer), June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1537500/traditional-ad-spend-growth-worldwide/
