According to a survey conducted in Southeast Asia in 2024, 61 percent of respondents answered that they purchased fashion products through a live stream. Other categories such as beauty or electronics were mostly shopped through e-commerce.
Products that consumers bought through live commerce and e-commerce in Southeast Asia as of August 2024
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Cube Asia _Cube Insights Pte. (October 15, 2024). Products that consumers bought through live commerce and e-commerce in Southeast Asia as of August 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1537494/sea-products-bought-through-live-commerce-and-e-commerce/
Cube Asia _Cube Insights Pte. "Products that consumers bought through live commerce and e-commerce in Southeast Asia as of August 2024." Chart. October 15, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1537494/sea-products-bought-through-live-commerce-and-e-commerce/
Cube Asia _Cube Insights Pte. (2024). Products that consumers bought through live commerce and e-commerce in Southeast Asia as of August 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1537494/sea-products-bought-through-live-commerce-and-e-commerce/
Cube Asia _Cube Insights Pte. "Products That Consumers Bought through Live Commerce and E-commerce in Southeast Asia as of August 2024." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1537494/sea-products-bought-through-live-commerce-and-e-commerce/
Cube Asia _Cube Insights Pte, Products that consumers bought through live commerce and e-commerce in Southeast Asia as of August 2024 Statista, https://www.statista.com/statistics/1537494/sea-products-bought-through-live-commerce-and-e-commerce/ (last visited December 21, 2024)
Products that consumers bought through live commerce and e-commerce in Southeast Asia as of August 2024 [Graph], Cube Asia _Cube Insights Pte, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1537494/sea-products-bought-through-live-commerce-and-e-commerce/
