Leading platforms to watch live commerce SEA 2024

Published by Statista Research Department, Nov 25, 2024

According to a survey conducted in Southeast Asia in 2024, 86 percent of respondents in Thailand stated that they watched live commerce content on TikTok in the last 12 months. Next to TikTok, 49 percent of respondents in Singapore also reported using Facebook for live commerce content.

Leading platforms to watch live commerce in Southeast Asia as of August 2024

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Release date

October 2024

Region

Asia

Survey time period

June to August 2024

Number of respondents

2,121 respondents

Age group

18 years and older

Special properties

respondents from Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines

Method of interview

Online survey

Supplementary notes

Original question: "Where have you watched live commerce content in the last 12 months?"

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Statistics on " Live commerce in Asia "

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Other statistics that may interest you Live commerce in Asia

Overview

6

Usage

6

Channels

7

Consumer behavior

5

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Topics

E-commerce in Southeast AsiaE-commerce in IndonesiaE-commerce in the Asia-Pacific regionSocial commerce in Vietnam Social commerce in Thailand
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 5 people
$959 USD
per month, billed annually 1
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