In 2024, the technology and electronics industry in the United States allocated an estimated 87.1 percent of its advertising spending to digital channels. In the health and pharma sector, that share stood below 73 percent. Across advertiser categories other than the ones specified in the presented graph, traditional media accounted for over half of the ad expenditures.
Share of digital versus traditional advertising spending in selected industries in the United States in 2024
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eMarketer (@emarketer-inc). (November 13, 2024). Share of digital versus traditional advertising spending in selected industries in the United States in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1537458/share-digital-traditional-advertising-spending-advertiser-categories-united-states/
eMarketer (@emarketer-inc). "Share of digital versus traditional advertising spending in selected industries in the United States in 2024." Chart. November 13, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1537458/share-digital-traditional-advertising-spending-advertiser-categories-united-states/
eMarketer (@emarketer-inc). (2024). Share of digital versus traditional advertising spending in selected industries in the United States in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1537458/share-digital-traditional-advertising-spending-advertiser-categories-united-states/
eMarketer (@emarketer-inc). "Share of Digital versus Traditional Advertising Spending in Selected Industries in The United States in 2024." Statista, Statista Inc., 13 Nov 2024, https://www.statista.com/statistics/1537458/share-digital-traditional-advertising-spending-advertiser-categories-united-states/
eMarketer (@emarketer-inc), Share of digital versus traditional advertising spending in selected industries in the United States in 2024 Statista, https://www.statista.com/statistics/1537458/share-digital-traditional-advertising-spending-advertiser-categories-united-states/ (last visited December 21, 2024)
Share of digital versus traditional advertising spending in selected industries in the United States in 2024 [Graph], eMarketer (@emarketer-inc), November 13, 2024. [Online]. Available: https://www.statista.com/statistics/1537458/share-digital-traditional-advertising-spending-advertiser-categories-united-states/
