Change in out-of-home (OOH) ad spending in the U.S. 2023-2028

Published by
J. G. Navarro,
Dec 5, 2024

In 2025, total out-of-home (OOH) advertising spending in the United States will increase by a forecast 3.7 percent, marking a deceleration compared to the previous year's 5.2-percent estimated growth rate. The source projected that, in 2028, the U.S. OOH ad spending would rise over four percent.

Change in out-of-home (OOH) advertising spending in the United States from 2023 to 2028

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Release date

July 2024

Region

United States

Survey time period

2023

Special properties

including digital (DOOH) and traditional OOH advertising, encompassing billboards, transit, street furniture, alternative, and cinema ad media

Supplementary notes

* Forecast.

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Global overview

8

Digital global overview

5

Regional expenditures

7

Companies

8

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Topics

OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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