Leading platforms to watch live commerce Thailand 2024

Published by Kankanit Ciba, Nov 21, 2024

According to a 2024 survey on influencer marketing in Thailand, 86 percent of respondents stated they had watched live commerce content on TikTok in the past year. Meanwhile, 18 percent of respondents said they watched live commerce on Instagram.

Leading platforms to watch live commerce in the past year in Thailand as of August 2024

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Release date

October 2024

Region

Thailand

Survey time period

June to August 2024

Number of respondents

400 respondents

Special properties

consumer survey with 2,400 respondents conducted across six Southeast Asian countries

Supplementary notes

Original question: "Where have you watched live commerce content in the last 12 months?"

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