Knowledge of Black Friday worldwide 2024, by age group

Published by
D. Petruzzi,
Nov 21, 2024

According to a survey conducted in October 2024, millenial and Gen Z consumers were the ones who knew the most about Black Friday. Only 34 percent of boomers taking part in the survey stated that they felt the knew Black Friday very well.

Knowledge of Black Friday worldwide in 2024, by age group

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Release date

November 2024

Region

Worldwide, Australia, Canada, France, Germany, Poland, Spain, Switzerland, United Kingdom, United States

Survey time period

October 2024

Number of respondents

10,153 respondents

Age group

18 years and older

Supplementary notes

Survey type not specified by source.

The source asked respondents how well they feel they know Black Friday.

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Statistics on " Black Friday worldwide "

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Other statistics that may interest you Black Friday worldwide

Black Friday overview

4

North America

8

United Kingdom

7

Europe

8

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Topics

Black Friday worldwideChristmas shopping in the United Kingdom (UK)Holiday season e-commerce in the United StatesThanksgivingU.S. Thanksgiving weekend shopping
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