Leading reasons to consume live commerce Thailand 2024

Published by Kankanit Ciba, Nov 21, 2024

According to a 2024 survey on influencer marketing in Thailand, 76 percent of respondents stated that their main motivation to consume live commerce content was to obtain product reviews. Meanwhile, 35 percent of respondents said they wanted to gain social interaction from live commerce content. 

Leading motivations to watch live commerce in Thailand as of August 2024

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Release date

October 2024

Region

Thailand

Survey time period

June to August 2024

Number of respondents

400 respondents

Special properties

consumer survey with 2,400 respondents conducted across six Southeast Asian countries

Supplementary notes

Original question: “What are your main motivations for consuming live commerce content?”

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