Awareness of Black Friday worldwide 2024, by country

Published by
D. Petruzzi,
Nov 21, 2024

According to a survey conducted in October 2024, around 97 percent of consumers in the United States were aware of Black Friday. Overall, awareness of Black Friday was high in all countries, with Australia showing the lowest percentage.

Awareness of Black Friday worldwide in 2024, by country

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Source

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Release date

November 2024

Region

Worldwide, Australia, Canada, France, Germany, Poland, Spain, Switzerland, United Kingdom, United States

Survey time period

October 2024

Number of respondents

10,153 respondents

Age group

18-75 years

Special properties

consumers who stated they know very well, a fair amount, or just a little about Black Friday

Supplementary notes

Survey type not specified by source.

The source asked respondents how well they feel they know Black Friday.

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Statistics on " Black Friday in Italy "

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Black Friday shopping in Europe

8

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7

Spending plans

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Shopping channels

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Topics

Black Friday worldwideChristmas shopping in the United Kingdom (UK)Holiday season e-commerce in the United StatesThanksgivingU.S. Thanksgiving weekend shopping
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