According to a study completed in early 2024, the microblogging platform X, formerly known as Twitter, was by far the most used social network by news influencers in the United States, as up to 85 percent of them regularly posted on the platform. Meta-owned Instagram, Facebook, and Threads were also popular among news influencers, and they ranked second, fourth, and fifth, in terms of usage by this demographic. Social networks such as Gab and BitChute were less popular, attracting only four percent and less than one percent of news influencers, respectively.
Share of news influencers based in the United States who use social media platforms as of early 2024
500 influencers with over 100,000 followers that regularly posted about news on social media
Supplementary notes
According to the source, news influencers are defined as "people who regularly post about current events and civic issues on social media." In addition, only people, and not institutions, were considered.
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Pew Research Center. (November 17, 2024). Share of news influencers based in the United States who use social media platforms as of early 2024 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1537416/us-news-influencers-social-media-platforms-usage/
Pew Research Center. "Share of news influencers based in the United States who use social media platforms as of early 2024." Chart. November 17, 2024. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1537416/us-news-influencers-social-media-platforms-usage/
Pew Research Center. (2024). Share of news influencers based in the United States who use social media platforms as of early 2024. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1537416/us-news-influencers-social-media-platforms-usage/
Pew Research Center. "Share of News Influencers Based in The United States Who Use Social Media Platforms as of Early 2024." Statista, Statista Inc., 17 Nov 2024, https://www.statista.com/statistics/1537416/us-news-influencers-social-media-platforms-usage/
Pew Research Center, Share of news influencers based in the United States who use social media platforms as of early 2024 Statista, https://www.statista.com/statistics/1537416/us-news-influencers-social-media-platforms-usage/ (last visited January 07, 2025)
Share of news influencers based in the United States who use social media platforms as of early 2024 [Graph], Pew Research Center, November 17, 2024. [Online]. Available: https://www.statista.com/statistics/1537416/us-news-influencers-social-media-platforms-usage/
