During a survey among chief marketing officers (CMOs) in Brazil released in July 2024, approximately 47 percent cited the lack of financial resources as a challenge for adopting environmental, social, and governance (ESG) principles. The absence of metrics and key performance indicators (KPIs) and the lack of prepared professionals followed, respectively mentioned by 42 and 41 percent of the respondents.
Leading challenges to chief marketing officers (CMOs) for adopting environmental, social, and governance (ESG) principles in Brazil as of July 2024
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Grupo Meio & Mensagem. (July 8, 2024). Leading challenges to chief marketing officers (CMOs) for adopting environmental, social, and governance (ESG) principles in Brazil as of July 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1537377/challenges-cmos-esg-brazil/
Grupo Meio & Mensagem. "Leading challenges to chief marketing officers (CMOs) for adopting environmental, social, and governance (ESG) principles in Brazil as of July 2024." Chart. July 8, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1537377/challenges-cmos-esg-brazil/
Grupo Meio & Mensagem. (2024). Leading challenges to chief marketing officers (CMOs) for adopting environmental, social, and governance (ESG) principles in Brazil as of July 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1537377/challenges-cmos-esg-brazil/
Grupo Meio & Mensagem. "Leading Challenges to Chief Marketing Officers (Cmos) for Adopting Environmental, Social, and Governance (Esg) Principles in Brazil as of July 2024." Statista, Statista Inc., 8 Jul 2024, https://www.statista.com/statistics/1537377/challenges-cmos-esg-brazil/
Grupo Meio & Mensagem, Leading challenges to chief marketing officers (CMOs) for adopting environmental, social, and governance (ESG) principles in Brazil as of July 2024 Statista, https://www.statista.com/statistics/1537377/challenges-cmos-esg-brazil/ (last visited December 22, 2024)
Leading challenges to chief marketing officers (CMOs) for adopting environmental, social, and governance (ESG) principles in Brazil as of July 2024 [Graph], Grupo Meio & Mensagem, July 8, 2024. [Online]. Available: https://www.statista.com/statistics/1537377/challenges-cmos-esg-brazil/
