During a survey among chief marketing officers (CMOs) in Brazil released in July 2024, approximately 76 percent cited brand image as a motivation factor for adopting environmental, social, and governance (ESG) principles. A positive impact on society and corporate reputation followed, respectively mentioned by 74 and 63 percent of the respondents.
Leading motivations to chief marketing officers (CMOs) for adopting environmental, social, and governance (ESG) principles in Brazil as of July 2024
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Grupo Meio & Mensagem. (July 8, 2024). Leading motivations to chief marketing officers (CMOs) for adopting environmental, social, and governance (ESG) principles in Brazil as of July 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1537372/motivations-cmos-esg-brazil/
Grupo Meio & Mensagem. "Leading motivations to chief marketing officers (CMOs) for adopting environmental, social, and governance (ESG) principles in Brazil as of July 2024." Chart. July 8, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1537372/motivations-cmos-esg-brazil/
Grupo Meio & Mensagem. (2024). Leading motivations to chief marketing officers (CMOs) for adopting environmental, social, and governance (ESG) principles in Brazil as of July 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1537372/motivations-cmos-esg-brazil/
Grupo Meio & Mensagem. "Leading Motivations to Chief Marketing Officers (Cmos) for Adopting Environmental, Social, and Governance (Esg) Principles in Brazil as of July 2024." Statista, Statista Inc., 8 Jul 2024, https://www.statista.com/statistics/1537372/motivations-cmos-esg-brazil/
Grupo Meio & Mensagem, Leading motivations to chief marketing officers (CMOs) for adopting environmental, social, and governance (ESG) principles in Brazil as of July 2024 Statista, https://www.statista.com/statistics/1537372/motivations-cmos-esg-brazil/ (last visited December 22, 2024)
Leading motivations to chief marketing officers (CMOs) for adopting environmental, social, and governance (ESG) principles in Brazil as of July 2024 [Graph], Grupo Meio & Mensagem, July 8, 2024. [Online]. Available: https://www.statista.com/statistics/1537372/motivations-cmos-esg-brazil/
