Black & Pardo Brazilian consumer opinions on representation in ads in Brazil 2024

Published by
J. G. Navarro,
Dec 5, 2024

During a November 2024 survey among consumers identifying as Black and Pardo Brazilian in Brazil, about 69 percent said the representation of Black and Pardo Brazilian people in advertising improved during the year preceding survey. Almost 65 percent reported feeling represented in ads.

Black and Pardo Brazilian consumer attitudes toward representation in advertising in Brazil as of November 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2024

Region

Brazil

Survey time period

November 2024

Number of respondents

744 respondents

Supplementary notes

The source does not specify the survey type or the age of the respondents.

Multiple answers were possible.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising in Brazil "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in Brazil

Overview

7

Advertising market in Brazil

5

Agencies

6

Digital advertising

8

Traditional advertising

6

Consumer insights

8

Further Content: You might find this interesting as well

Topics

Consumer behavior in CanadaU.S. Gen Z & millennials: consumer goods and shopping behaviorCanadaDigital shopping behavior in EuropeImpact of inflation on consumer behavior
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.