During a November 2024 survey among consumers identifying as Black and Pardo Brazilian in Brazil, nearly 65 percent reported preferring products and services identified with the Black cause and/or supporting it. Almost 46 percent said they had already stopped buying from a brand after feeling it disrespected or failed to support their ethnicity, while over 56 percent stated they would actively boycott a brand on those grounds. According to another study, around six in 10 Brazilian consumers stopped buying from specific brands during the two years preceding September 2024, with one-fifth of them also criticizing those companies online.
Black and Pardo Brazilian consumer attitudes toward prioritizing and boycotting brands in Brazil as of November 2024
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Grupo Meio & Mensagem. (November 19, 2024). Black and Pardo Brazilian consumer attitudes toward prioritizing and boycotting brands in Brazil as of November 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1537358/black-consumer-boycott-brands-brazil/
Grupo Meio & Mensagem. "Black and Pardo Brazilian consumer attitudes toward prioritizing and boycotting brands in Brazil as of November 2024." Chart. November 19, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1537358/black-consumer-boycott-brands-brazil/
Grupo Meio & Mensagem. (2024). Black and Pardo Brazilian consumer attitudes toward prioritizing and boycotting brands in Brazil as of November 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1537358/black-consumer-boycott-brands-brazil/
Grupo Meio & Mensagem. "Black and Pardo Brazilian Consumer Attitudes toward Prioritizing and Boycotting Brands in Brazil as of November 2024." Statista, Statista Inc., 19 Nov 2024, https://www.statista.com/statistics/1537358/black-consumer-boycott-brands-brazil/
Grupo Meio & Mensagem, Black and Pardo Brazilian consumer attitudes toward prioritizing and boycotting brands in Brazil as of November 2024 Statista, https://www.statista.com/statistics/1537358/black-consumer-boycott-brands-brazil/ (last visited December 30, 2024)
Black and Pardo Brazilian consumer attitudes toward prioritizing and boycotting brands in Brazil as of November 2024 [Graph], Grupo Meio & Mensagem, November 19, 2024. [Online]. Available: https://www.statista.com/statistics/1537358/black-consumer-boycott-brands-brazil/
