According to a 2024 survey among respondents of selected countries worldwide, China had by far the most video streaming subscribers who wanted to cancel their subscription, with over two in three consumers who considered terminating within the next 12 months. In comparison, Japanese viewers were the least likely to remove a streaming subscription at 24 percent of respondents.
Share of video streaming subscribers considering to cancel subscription worldwide as of May 2024, by country
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Simon-Kucher & Partners. (October 15, 2024). Share of video streaming subscribers considering to cancel subscription worldwide as of May 2024, by country [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1537342/cancel-video-streaming-subscription-worldwide-by-country/
Simon-Kucher & Partners. "Share of video streaming subscribers considering to cancel subscription worldwide as of May 2024, by country." Chart. October 15, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1537342/cancel-video-streaming-subscription-worldwide-by-country/
Simon-Kucher & Partners. (2024). Share of video streaming subscribers considering to cancel subscription worldwide as of May 2024, by country. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1537342/cancel-video-streaming-subscription-worldwide-by-country/
Simon-Kucher & Partners. "Share of Video Streaming Subscribers Considering to Cancel Subscription Worldwide as of May 2024, by Country." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1537342/cancel-video-streaming-subscription-worldwide-by-country/
Simon-Kucher & Partners, Share of video streaming subscribers considering to cancel subscription worldwide as of May 2024, by country Statista, https://www.statista.com/statistics/1537342/cancel-video-streaming-subscription-worldwide-by-country/ (last visited December 18, 2024)
Share of video streaming subscribers considering to cancel subscription worldwide as of May 2024, by country [Graph], Simon-Kucher & Partners, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1537342/cancel-video-streaming-subscription-worldwide-by-country/
