Video streaming time share worldwide 2022-2024, by provider category

Published by
Julia Stoll,
Dec 3, 2024

Paid subscription is the most used video streaming category worldwide, with half of the viewing time going to subscription-based services such as Netflix and Disney+ in 2024. Free online platforms accounted for 29 percent of the time spent watching streaming content, while transactional and unofficial websites were less popular.

Distribution of video streaming usage time worldwide from 2022 to 2024, by provider category

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Release date

October 2024

Region

Worldwide

Survey time period

2022 to 2024

Number of respondents

12,163*

Method of interview

Online survey

Supplementary notes

*The number of respondents in 2022 was 11,382; in 2023 the number was 11,910.

Original question: “How do you divide the time you spend watching [via streaming] between the following providers?”

Unweighted average of countries tested in all 3 years (Australia, Brazil, China, Germany, Netherlands, Singapore, Spain, Sweden, UK, U.S.).

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Statistics on " Video streaming worldwide "

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Other statistics that may interest you Video streaming worldwide

Overview

5

Subscription video-on-demand (SVOD)

5

Ad-supported streaming

6

Transactional video-on-demand (TVOD)

8

Online TV & broadcaster video-on-demand (BVOD)

6

Consumer behavior

7

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Topics

Video streaming in SpainVideo streaming in EuropeSubscription video-on-demand services in EuropeBook industry in SpainBroadcaster video-on-demand in Europe
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