J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowType of loyalty program rewards preferred by consumers in Brazil 2024
According to a survey conducted in 2024 in Brazil, the preferred loyalty program reward was cashback (receiving back part of the money spent on the purchase), chosen by 34 percent of respondents. Discounts for in-store purchased followed, chosen by 17 percent of respodning consumers.
