Popular social media channels for fashion inspiration among women in Germany 2023

Published by Statista Research Department, Nov 27, 2024

In 2023, the social media platform Instagram was their source of inspiration for fashion, according to 42 percent of women in Germany. Facebook followed in second place, with 27 percent. The platforms YouTube and Pinterest also made it into the list of the most popular platforms. However, both were named by only around 20 percent of women surveyed.

Most popular social media channels for fashion inspiration for women in Germany in 2023

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Source

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Release date

July 2023

Region

Germany

Survey time period

January and February 2023

Number of respondents

1,016 respondents

Age group

18-70 years old

Special properties

Women and people with other genders

Method of interview

Online survey

Supplementary notes

Multiple answers possible.

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Popular social media platforms

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Social media users

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Social media advertising

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Social media influencers

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