Around one in four U.S. adults reported using someone else's video streaming passwords as of the first quarter of 2024. Younger adults aged 16 to 34 were the most likely to use another's passwords, with 56 percent doing so, compared to just 44 percent of those aged 35 to 74. Additionally, less Hispanic and Black viewers admitted using someone else's SVOD credentials than white consumers.
Share of consumers using someone else's video streaming passwords in the United States as of 1st quarter 2024, by demographic groups
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Share of consumers using someone else's video streaming passwords in the United States as of 1st quarter 2024, by demographic groups
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Media Play News. (September 3, 2024). Share of consumers using someone else's video streaming passwords in the United States as of 1st quarter 2024, by demographic groups [Graph]. In Statista. Retrieved April 04, 2025, from https://www.statista.com/statistics/1537205/consumer-using-anothers-svod-password-demographics-us/
Media Play News. "Share of consumers using someone else's video streaming passwords in the United States as of 1st quarter 2024, by demographic groups." Chart. September 3, 2024. Statista. Accessed April 04, 2025. https://www.statista.com/statistics/1537205/consumer-using-anothers-svod-password-demographics-us/
Media Play News. (2024). Share of consumers using someone else's video streaming passwords in the United States as of 1st quarter 2024, by demographic groups. Statista. Statista Inc.. Accessed: April 04, 2025. https://www.statista.com/statistics/1537205/consumer-using-anothers-svod-password-demographics-us/
Media Play News. "Share of Consumers Using Someone Else's Video Streaming Passwords in The United States as of 1st Quarter 2024, by Demographic Groups." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1537205/consumer-using-anothers-svod-password-demographics-us/
Media Play News, Share of consumers using someone else's video streaming passwords in the United States as of 1st quarter 2024, by demographic groups Statista, https://www.statista.com/statistics/1537205/consumer-using-anothers-svod-password-demographics-us/ (last visited April 04, 2025)
Share of consumers using someone else's video streaming passwords in the United States as of 1st quarter 2024, by demographic groups [Graph], Media Play News, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1537205/consumer-using-anothers-svod-password-demographics-us/
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