Out of all German Olympians who participated in the 2024 Olympics in Paris, basketball star Dennis Schröder by far had the highest earned media value at around 20 million euros. Soccer player Lena Oberdorf followed in second place with estimated earnings of around six million euros. The term, “earned media value”, or EMV for short, is the market value of an influencer within social media. It is not only relevant how high the number of clicks and likes are, but also how effective an influencer's campaign or advertising campaign is.
German Olympians with the highest earned media value in 2024
(in million euros)
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OnlineMarketing.de. (August 8, 2024). German Olympians with the highest earned media value in 2024 (in million euros) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1537072/earned-media-value-german-olympians/
OnlineMarketing.de. "German Olympians with the highest earned media value in 2024 (in million euros)." Chart. August 8, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1537072/earned-media-value-german-olympians/
OnlineMarketing.de. (2024). German Olympians with the highest earned media value in 2024 (in million euros). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1537072/earned-media-value-german-olympians/
OnlineMarketing.de. "German Olympians with The Highest Earned Media Value in 2024 (in Million Euros)." Statista, Statista Inc., 8 Aug 2024, https://www.statista.com/statistics/1537072/earned-media-value-german-olympians/
OnlineMarketing.de, German Olympians with the highest earned media value in 2024 (in million euros) Statista, https://www.statista.com/statistics/1537072/earned-media-value-german-olympians/ (last visited December 18, 2024)
German Olympians with the highest earned media value in 2024 (in million euros) [Graph], OnlineMarketing.de, August 8, 2024. [Online]. Available: https://www.statista.com/statistics/1537072/earned-media-value-german-olympians/
