Young people and companies often face challenges in connecting when it comes to finding and promoting apprenticeships. For instance, while nearly three-quarters of companies use Facebook to market apprenticeship opportunities, only a quarter of young people turn to the platform for their search. Similarly, about 30 percent of young respondents rely on TikTok to explore training options, even though fewer than four percent of companies advertise apprenticeship positions there.
Use of various social media channels for job advertisements and search in Germany 2024
1,729 young people (14 to 25 years old), 341 HR managers
Supplementary notes
The questions were asked with the following wording:
To young people: “How often do you use or would you use or have you used the following social media channels in your search for an apprenticeship?”; responses for “often” and “sometimes”.
To companies: “Which social media channels do you use to provide information about your apprenticeships?”
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bertelsmann Stiftung. (August 28, 2024). Use of various social media channels for job advertisements and search in Germany 2024 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1537062/social-media-use-job-employee-search-germany/
Bertelsmann Stiftung. "Use of various social media channels for job advertisements and search in Germany 2024." Chart. August 28, 2024. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1537062/social-media-use-job-employee-search-germany/
Bertelsmann Stiftung. (2024). Use of various social media channels for job advertisements and search in Germany 2024. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1537062/social-media-use-job-employee-search-germany/
Bertelsmann Stiftung. "Use of Various Social Media Channels for Job Advertisements and Search in Germany 2024." Statista, Statista Inc., 28 Aug 2024, https://www.statista.com/statistics/1537062/social-media-use-job-employee-search-germany/
Bertelsmann Stiftung, Use of various social media channels for job advertisements and search in Germany 2024 Statista, https://www.statista.com/statistics/1537062/social-media-use-job-employee-search-germany/ (last visited January 07, 2025)
Use of various social media channels for job advertisements and search in Germany 2024 [Graph], Bertelsmann Stiftung, August 28, 2024. [Online]. Available: https://www.statista.com/statistics/1537062/social-media-use-job-employee-search-germany/
