More and more consumers worldwide revealed in a survey that they have increased the duration of time watching video streaming services. However, while the share of respondents watching more streaming content was 50 percent in 2022, the amount declined to 35 percent in 2024. Now, around half of people interviewed continue to consume the same amount as the previous year.
October 2024
Worldwide
2022 to 2024
12,163*
Online survey
*The number of respondents in 2022 was 11,382; in 2023 the number was 11,910.
Original question: “Do you currently spend more or fewer hours per week watching streamed content (e.g. series, films, live events) than last year?”
Unweighted average of countries tested in all 3 years (Australia, Brazil, China, Germany, Netherlands, Singapore, Spain, Sweden, UK, U.S.).
* For commercial use only
Basic Account
Starter Account
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Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Subscription video-on-demand (SVOD)
Ad-supported streaming
Transactional video-on-demand (TVOD)
Online TV & broadcaster video-on-demand (BVOD)
Consumer behavior
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
