Among global digital banking leaders in 2023, SoFi reported the highest cost per customer at 173 U.S. dollars. Starling Bank followed with 94 U.S. dollars per customer, while Monzo's costs reached 64 U.S. dollars per customer. At the other end of the spectrum, Bunq and Jago demonstrated remarkable operational efficiency, with costs of just 10 and eight U.S. dollars per customer, respectively.
Cost-to-serve per customer of selected leading and profitable digital banks worldwide in 2022 and 2023
(in millions)
The source adds the following information: Annual costs were calculated by subtracting marketing costs from operating costs, then dividing by the average number of customers in the period.
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Simon-Kucher & Partners. (July 9, 2024). Cost-to-serve per customer of selected leading and profitable digital banks worldwide in 2022 and 2023 (in millions) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1537018/cost-per-customer-digital-banks-worldwide/
Simon-Kucher & Partners. "Cost-to-serve per customer of selected leading and profitable digital banks worldwide in 2022 and 2023 (in millions)." Chart. July 9, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1537018/cost-per-customer-digital-banks-worldwide/
Simon-Kucher & Partners. (2024). Cost-to-serve per customer of selected leading and profitable digital banks worldwide in 2022 and 2023 (in millions). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1537018/cost-per-customer-digital-banks-worldwide/
Simon-Kucher & Partners. "Cost-to-serve per Customer of Selected Leading and Profitable Digital Banks Worldwide in 2022 and 2023 (in Millions)." Statista, Statista Inc., 9 Jul 2024, https://www.statista.com/statistics/1537018/cost-per-customer-digital-banks-worldwide/
Simon-Kucher & Partners, Cost-to-serve per customer of selected leading and profitable digital banks worldwide in 2022 and 2023 (in millions) Statista, https://www.statista.com/statistics/1537018/cost-per-customer-digital-banks-worldwide/ (last visited November 23, 2024)
Cost-to-serve per customer of selected leading and profitable digital banks worldwide in 2022 and 2023 (in millions) [Graph], Simon-Kucher & Partners, July 9, 2024. [Online]. Available: https://www.statista.com/statistics/1537018/cost-per-customer-digital-banks-worldwide/
