Average budget for Black Friday in Italy 2024, by age group

Published by
D. Petruzzi,
Nov 21, 2024

In 2024, the average amount Italian consumers between the ages of 16 to 24 years old intended to spend during Black Friday reached around 198 euros, much lower than the budget of shoppers aged 45 to 54 years old.

Average budget for Black Friday shopping among Italian consumers in 2024, by age group (in euros)

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Sources

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Release date

November 2024

Region

Italy

Survey time period

October 7 to 14, 2024

Number of respondents

2,007 respondents

Age group

16-64 years

Special properties

consumers in Italy who bought online at least once in the previous 6 months

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