During the Singles' Day sales in China in 2023, livestreaming and content-led commerce recorded a gross merchandise volume (GMV) of 215 billion yuan, representing a year-over-year growth of 19 percent. By contrast, traditional e-commerce saw a decline in GMV compared to the same period in the previous year.
Gross merchandise value (GMV) of livestreaming and content-led commerce during Singles' Day sales in China from 2020 to 2023
(in billion yuan)
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of November 2024).
Livestreaming and content-led GMV includes major platforms such as Douyin, Diantao, and Kuaishou, with about 80 percent of GMV generated from livestreaming activities (or more).
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Bain & Company. (October 29, 2024). Gross merchandise value (GMV) of livestreaming and content-led commerce during Singles' Day sales in China from 2020 to 2023 (in billion yuan) [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1536927/china-singles-day-live-commerce-and-content-led-gmv/
Bain & Company. "Gross merchandise value (GMV) of livestreaming and content-led commerce during Singles' Day sales in China from 2020 to 2023 (in billion yuan)." Chart. October 29, 2024. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1536927/china-singles-day-live-commerce-and-content-led-gmv/
Bain & Company. (2024). Gross merchandise value (GMV) of livestreaming and content-led commerce during Singles' Day sales in China from 2020 to 2023 (in billion yuan). Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1536927/china-singles-day-live-commerce-and-content-led-gmv/
Bain & Company. "Gross Merchandise Value (Gmv) of Livestreaming and Content-led Commerce during Singles' Day Sales in China from 2020 to 2023 (in Billion Yuan)." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/1536927/china-singles-day-live-commerce-and-content-led-gmv/
Bain & Company, Gross merchandise value (GMV) of livestreaming and content-led commerce during Singles' Day sales in China from 2020 to 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1536927/china-singles-day-live-commerce-and-content-led-gmv/ (last visited December 20, 2024)
Gross merchandise value (GMV) of livestreaming and content-led commerce during Singles' Day sales in China from 2020 to 2023 (in billion yuan) [Graph], Bain & Company, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/1536927/china-singles-day-live-commerce-and-content-led-gmv/
