Share of select retailers' customers using TikTok Shop in the U.S. 2024

Published by Statista Research Department, Nov 19, 2024

In the United States, a total of 28 percent of Shein shoppers also shopped on TikTok Shop. The brand with the second-highest percentage of overlap was Temu, with one in every four Temu shoppers having used TikTok Shop in the last 12 months.

Share of select retailers' customers that also use TikTok Shop in the United States as of February 2024

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Release date

April 2024

Region

United States

Survey time period

February 2023 to February 2024

Supplementary notes

Survey methodology not specified by the source.

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