Top ways consumers discover new products SEA 2024

Published by Statista Research Department, Dec 10, 2024

According to a survey conducted in Southeast Asia in 2024, about 82 percent of respondents mostly discovered new products on social media. In contrast, 30 percent of respondents discovered new products through word-of-mouth.

Leading ways consumers discover new products in Southeast Asia in 2024

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Source

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Release date

June 2024

Region

Asia, Indonesia, Malaysia, Philippines, Singapore

Survey time period

April 5 to April 10, 2024

Number of respondents

2,056 respondents

Age group

18 years and older

Special properties

residents in Indonesia, Malaysia, the Philippines, and Singapore

Method of interview

Online survey

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Statistics on " Online grocery shopping in the Asia-Pacific region "

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Other statistics that may interest you Online grocery shopping in the Asia-Pacific region

Overview

4

Segments

3

Usage

5

Brands

4

Consumer preferences

4

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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$199 USD
per month, billed annually 1
Buy now
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For teams of up to 5 people
$1,299 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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