According to a survey conducted in Southeast Asia in 2024, about 82 percent of respondents mostly discovered new products on social media. In contrast, 30 percent of respondents discovered new products through word-of-mouth.
Leading ways consumers discover new products in Southeast Asia in 2024
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Shopify. (June 23, 2024). Leading ways consumers discover new products in Southeast Asia in 2024 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1536901/sea-ways-consumers-discover-new-products/
Shopify. "Leading ways consumers discover new products in Southeast Asia in 2024." Chart. June 23, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1536901/sea-ways-consumers-discover-new-products/
Shopify. (2024). Leading ways consumers discover new products in Southeast Asia in 2024. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1536901/sea-ways-consumers-discover-new-products/
Shopify. "Leading Ways Consumers Discover New Products in Southeast Asia in 2024." Statista, Statista Inc., 23 Jun 2024, https://www.statista.com/statistics/1536901/sea-ways-consumers-discover-new-products/
Shopify, Leading ways consumers discover new products in Southeast Asia in 2024 Statista, https://www.statista.com/statistics/1536901/sea-ways-consumers-discover-new-products/ (last visited December 04, 2024)
Leading ways consumers discover new products in Southeast Asia in 2024 [Graph], Shopify, June 23, 2024. [Online]. Available: https://www.statista.com/statistics/1536901/sea-ways-consumers-discover-new-products/