During a survey carried out in September and October 2024 among consumers in the United States and United Kingdom, 47 percent of respondents said they were inspired by influencer recommendations when shooping for holiday gifts. Brands' social accounts inspired 40 percent of respondents, while 39 percent were inspired by physical stores.
Leading sources of inspiration for holiday gifts among consumers in the United States and United Kingdom as of October 2024
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Sprout Social. (November 4, 2024). Leading sources of inspiration for holiday gifts among consumers in the United States and United Kingdom as of October 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1536860/holiday-gift-inspiration-sources-us-uk/
Sprout Social. "Leading sources of inspiration for holiday gifts among consumers in the United States and United Kingdom as of October 2024." Chart. November 4, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1536860/holiday-gift-inspiration-sources-us-uk/
Sprout Social. (2024). Leading sources of inspiration for holiday gifts among consumers in the United States and United Kingdom as of October 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1536860/holiday-gift-inspiration-sources-us-uk/
Sprout Social. "Leading Sources of Inspiration for Holiday Gifts among Consumers in The United States and United Kingdom as of October 2024." Statista, Statista Inc., 4 Nov 2024, https://www.statista.com/statistics/1536860/holiday-gift-inspiration-sources-us-uk/
Sprout Social, Leading sources of inspiration for holiday gifts among consumers in the United States and United Kingdom as of October 2024 Statista, https://www.statista.com/statistics/1536860/holiday-gift-inspiration-sources-us-uk/ (last visited December 22, 2024)
Leading sources of inspiration for holiday gifts among consumers in the United States and United Kingdom as of October 2024 [Graph], Sprout Social, November 4, 2024. [Online]. Available: https://www.statista.com/statistics/1536860/holiday-gift-inspiration-sources-us-uk/
