In 2024, around 34 percent of generation Z in Germany made a product purchase after seeing it advertised by an influencer on social media. Purchasing products after seeing them advertised on social media is more popular among younger generations.
Share of people who bought products due to online advertising by influencers and celebrities in Germany in 2024, by generation
The question was asked in the survey as follows: “Which of these statements about online advertising do you agree with? I have bought products because celebrities or influencers have advertised them. (Multiple answers were possible)”
The source provides the following information on the definition of generations:
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (August 15, 2024). Share of people who bought products due to online advertising by influencers and celebrities in Germany in 2024, by generation [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/forecasts/1536842/purchase-influencer-advertising-generation-germany
Statista. "Share of people who bought products due to online advertising by influencers and celebrities in Germany in 2024, by generation." Chart. August 15, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/forecasts/1536842/purchase-influencer-advertising-generation-germany
Statista. (2024). Share of people who bought products due to online advertising by influencers and celebrities in Germany in 2024, by generation. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/forecasts/1536842/purchase-influencer-advertising-generation-germany
Statista. "Share of People Who Bought Products Due to Online Advertising by Influencers and Celebrities in Germany in 2024, by Generation." Statista, Statista Inc., 15 Aug 2024, https://www.statista.com/forecasts/1536842/purchase-influencer-advertising-generation-germany
Statista, Share of people who bought products due to online advertising by influencers and celebrities in Germany in 2024, by generation Statista, https://www.statista.com/forecasts/1536842/purchase-influencer-advertising-generation-germany (last visited December 18, 2024)
Share of people who bought products due to online advertising by influencers and celebrities in Germany in 2024, by generation [Graph], Statista, August 15, 2024. [Online]. Available: https://www.statista.com/forecasts/1536842/purchase-influencer-advertising-generation-germany
