In 2024, 64 percent of Gen Z consumers planned to participate in Black Friday. While this figure was the same for millennial consumers, a larger share of Zoomers participated in all other spending events, including Amazon Prime Day and Shop Small Saturday (also known as Small Business Saturday).
Share of Gen Z consumers in the United States who planned to participate in spending events in 2024
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Simon-Kucher & Partners. (October 22, 2024). Share of Gen Z consumers in the United States who planned to participate in spending events in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1536839/spending-event-participation-among-members-of-gen-z/
Simon-Kucher & Partners. "Share of Gen Z consumers in the United States who planned to participate in spending events in 2024." Chart. October 22, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1536839/spending-event-participation-among-members-of-gen-z/
Simon-Kucher & Partners. (2024). Share of Gen Z consumers in the United States who planned to participate in spending events in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1536839/spending-event-participation-among-members-of-gen-z/
Simon-Kucher & Partners. "Share of Gen Z Consumers in The United States Who Planned to Participate in Spending Events in 2024." Statista, Statista Inc., 22 Oct 2024, https://www.statista.com/statistics/1536839/spending-event-participation-among-members-of-gen-z/
Simon-Kucher & Partners, Share of Gen Z consumers in the United States who planned to participate in spending events in 2024 Statista, https://www.statista.com/statistics/1536839/spending-event-participation-among-members-of-gen-z/ (last visited December 22, 2024)
Share of Gen Z consumers in the United States who planned to participate in spending events in 2024 [Graph], Simon-Kucher & Partners, October 22, 2024. [Online]. Available: https://www.statista.com/statistics/1536839/spending-event-participation-among-members-of-gen-z/
