Spending event participation among members of Gen Z in the U.S. 2024

Published by Statista Research Department, Jan 28, 2025

In 2024, 64 percent of Gen Z consumers planned to participate in Black Friday. While this figure was the same for millennial consumers, a larger share of Zoomers participated in all other spending events, including Amazon Prime Day and Shop Small Saturday (also known as Small Business Saturday).

Share of Gen Z consumers in the United States who planned to participate in spending events in 2024

Spending eventShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Share of Gen Z consumers in the United States who planned to participate in spending events in 2024

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Release date

October 2024

Region

United States

Survey time period

2024

Number of respondents

1,000 respondents

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