In 2023, around 72 percent of companies in Germany, Austria, and Switzerland said that they chose influencers for their marketing campaigns on their own. 25 percent of companies said they used an agency.
How do you find the right influencer for your campaign?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IROIN. (May 7, 2023). How do you find the right influencer for your campaign? [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1536817/finding-influencers-marketing-gsa-region/
IROIN. "How do you find the right influencer for your campaign?." Chart. May 7, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1536817/finding-influencers-marketing-gsa-region/
IROIN. (2023). How do you find the right influencer for your campaign?. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1536817/finding-influencers-marketing-gsa-region/
IROIN. "How Do You Find The Right Influencer for Your Campaign?." Statista, Statista Inc., 7 May 2023, https://www.statista.com/statistics/1536817/finding-influencers-marketing-gsa-region/
IROIN, How do you find the right influencer for your campaign? Statista, https://www.statista.com/statistics/1536817/finding-influencers-marketing-gsa-region/ (last visited December 18, 2024)
How do you find the right influencer for your campaign? [Graph], IROIN, May 7, 2023. [Online]. Available: https://www.statista.com/statistics/1536817/finding-influencers-marketing-gsa-region/