In 2024, around 62 percent of girls aged 16 to 18 in Germany had made a purchase in the past six months because they had seen it advertised by an influencer on social media. Overall, girls were more likely to make a purchase due to social media than boys.
Have you bought a product in the last six months after seeing an influencer promote it on social media e.g. TikTok, Instagram etc.?
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Postbank. (November 11, 2024). Have you bought a product in the last six months after seeing an influencer promote it on social media e.g. TikTok, Instagram etc.? [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1536796/influencers-teenagers-purchases-germany/
Postbank. "Have you bought a product in the last six months after seeing an influencer promote it on social media e.g. TikTok, Instagram etc.?." Chart. November 11, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1536796/influencers-teenagers-purchases-germany/
Postbank. (2024). Have you bought a product in the last six months after seeing an influencer promote it on social media e.g. TikTok, Instagram etc.?. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1536796/influencers-teenagers-purchases-germany/
Postbank. "Have You Bought a Product in The Last Six Months after Seeing An Influencer Promote It on Social Media E.G. Tiktok, Instagram Etc.?." Statista, Statista Inc., 11 Nov 2024, https://www.statista.com/statistics/1536796/influencers-teenagers-purchases-germany/
Postbank, Have you bought a product in the last six months after seeing an influencer promote it on social media e.g. TikTok, Instagram etc.? Statista, https://www.statista.com/statistics/1536796/influencers-teenagers-purchases-germany/ (last visited December 18, 2024)
Have you bought a product in the last six months after seeing an influencer promote it on social media e.g. TikTok, Instagram etc.? [Graph], Postbank, November 11, 2024. [Online]. Available: https://www.statista.com/statistics/1536796/influencers-teenagers-purchases-germany/
