As of June 2024, 46 percent of the TikTok accounts followed by audiences in the United States belonged to mid-tier influencers with a follower count between 5,000 to one million. Small accounts with less than 5,000 followers were popular among 38 percent of U.S. adults. Accounts managed by organizations and celebrities engaged around 12 percent of the respondents.
Distribution of selected TikTok account categories followed by adults in the United States as of June 2024
Characteristic
Share of accounts
Mid-tier individual influencers and creators (5K to 1M followers)
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Pew Research Center. (October 7, 2024). Distribution of selected TikTok account categories followed by adults in the United States as of June 2024 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1536790/us-tiktok-selected-category-followers/
Pew Research Center. "Distribution of selected TikTok account categories followed by adults in the United States as of June 2024." Chart. October 7, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1536790/us-tiktok-selected-category-followers/
Pew Research Center. (2024). Distribution of selected TikTok account categories followed by adults in the United States as of June 2024. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1536790/us-tiktok-selected-category-followers/
Pew Research Center. "Distribution of Selected Tiktok Account Categories Followed by Adults in The United States as of June 2024." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1536790/us-tiktok-selected-category-followers/
Pew Research Center, Distribution of selected TikTok account categories followed by adults in the United States as of June 2024 Statista, https://www.statista.com/statistics/1536790/us-tiktok-selected-category-followers/ (last visited January 09, 2025)
Distribution of selected TikTok account categories followed by adults in the United States as of June 2024 [Graph], Pew Research Center, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1536790/us-tiktok-selected-category-followers/
