As of June 2024, TikTok accounts sharing content about pop culture and entertainment had the highest followership in the United States, as 59 percent of TikTok audiences follow creators publishing this type of content. TikTok accounts that post dance and lip-sync videos engaged 37 percent of U.S. adults. Comedy, and vlogs were equally popular among U.S. internet users, as accounts posting content related to either category engaged 36 percent of the U.S. audience.
Share of TikTok accounts followed by adults in the United States as of June 2024, by content type
Characteristic
Share of accounts
Pop culture and entertainment
59%
Viral music, dance or lip-sync performances
37%
Humor and comedy
36%
Stories, vlogs, and personal updates
36%
Promotional and sponsored content
30%
Beauty and fashion
15%
Reviews and product recommendations
14%
Politics
10%
Food and beverage
9%
News
5%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%
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Pew Research Center. (October 7, 2024). Share of TikTok accounts followed by adults in the United States as of June 2024, by content type [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1536777/us-tiktok-most-followed-account-by-content-type/
Pew Research Center. "Share of TikTok accounts followed by adults in the United States as of June 2024, by content type." Chart. October 7, 2024. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1536777/us-tiktok-most-followed-account-by-content-type/
Pew Research Center. (2024). Share of TikTok accounts followed by adults in the United States as of June 2024, by content type. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1536777/us-tiktok-most-followed-account-by-content-type/
Pew Research Center. "Share of Tiktok Accounts Followed by Adults in The United States as of June 2024, by Content Type." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1536777/us-tiktok-most-followed-account-by-content-type/
Pew Research Center, Share of TikTok accounts followed by adults in the United States as of June 2024, by content type Statista, https://www.statista.com/statistics/1536777/us-tiktok-most-followed-account-by-content-type/ (last visited April 28, 2025)
Share of TikTok accounts followed by adults in the United States as of June 2024, by content type [Graph], Pew Research Center, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1536777/us-tiktok-most-followed-account-by-content-type/
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