According to a survey conducted after the Hot Sale 2024 in Mexico, 87 percent of shoppers purchased something during the mega sale using online channels at some point in the shopping process. Almost 60 percent of buyers used online channels only, and just 13 percent bought exclusively in the physical store.
Share of shoppers purchasing during the Hot Sale in Mexico 2024, by channel
Original question: "Selecciona el canal donde compraste durante HOT SALE 2024" (Select the channel where you purchased during HOT SALE 2024)
Hot Sale is an annual shopping event organized by the Mexican Association of Online Sales (AMVO by its acronym in Spanish) that offers promotions and discounts from different companies. It is considered the most important e-commerce event in this country.
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Asociación Mexicana de Venta Online. (July 2, 2024). Share of shoppers purchasing during the Hot Sale in Mexico 2024, by channel [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1536774/purchasing-channels-on-the-hot-sale-in-mexico/
Asociación Mexicana de Venta Online. "Share of shoppers purchasing during the Hot Sale in Mexico 2024, by channel." Chart. July 2, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1536774/purchasing-channels-on-the-hot-sale-in-mexico/
Asociación Mexicana de Venta Online. (2024). Share of shoppers purchasing during the Hot Sale in Mexico 2024, by channel. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1536774/purchasing-channels-on-the-hot-sale-in-mexico/
Asociación Mexicana de Venta Online. "Share of Shoppers Purchasing during The Hot Sale in Mexico 2024, by Channel." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1536774/purchasing-channels-on-the-hot-sale-in-mexico/
Asociación Mexicana de Venta Online, Share of shoppers purchasing during the Hot Sale in Mexico 2024, by channel Statista, https://www.statista.com/statistics/1536774/purchasing-channels-on-the-hot-sale-in-mexico/ (last visited January 06, 2025)
Share of shoppers purchasing during the Hot Sale in Mexico 2024, by channel [Graph], Asociación Mexicana de Venta Online, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1536774/purchasing-channels-on-the-hot-sale-in-mexico/
